Mainly this is due to technical issues in email spam specifications in the email server world.
Bottom line is the digital powers that be will blacklist servers that send out bulk emails unless they are dedicated email servers. Mailchimp has all the functionality you would want to create email campaigns and has a generous free level (up to 2000 contacts) and paid levels. MSICRM has the integration functionality built-in to send newly created leads to Mailchimp. This includes First Name, Last Name, Email Address and Date of Birth (for sending birthday greeting automatically).
We need an API key from Mailchimp to enable this connection.
Copy the API key and send it us and we will get it installed.
While you are waiting on our install of the API key, you need to also build the BIRTH_DATE field in Mailchimp.
Click on the Audience button in the left side Index.
Then click on the All Contacts button.
On the next page, click “Settings” and then “Audience Fields and *|MERGE|* tags”.
Click “Add A Field” at the bottom of the screen.
Select “Birthday” and click “Save Changes”.
It will create the following entry. The marked fields MUST be edited.
Change the “Untitled” birthday field to “Birthday” and change the “MMERGE#” filed to read “BIRTH_DATE”.
Save it and that’s it. Once we plug in the API key, test the connection by creating a lead in MSICRM and verify by checking your Audience list in Mailchimp.